California was hit hard in 2010 with the juicing craze. Suddenly there were hundreds of recipes online and in print, kale growing in every garden and a parade of kitchenware to produce your own juice. In Southern California, however, Pressed Juicery in Brentwood was one of the first spots to encourage people to abandon their kitchens and drink their greens elsewhere.
Teens and adults began their new healthy obsession with juice cleanses, spending $8 on a single bottle containing kale, spinach, romaine, parsley, cucumber, celery, apple, and lemon. Celebrities and ubermoms swore by Pressed Juicery promises: a regulated, nourished colon, increased energy and stamina, increased mental clarity, better sleep patterns and a radiant complexion. Customers embraced the “getting back to your roots mantra” and Pressed Juicery began to expand its stores throughout Southern and Northern California, as well as online with free at home delivery.
Just when palates started adjusting to the earthy ingredients, Pressed Juicery in 2014 announced a new addition: “Freeze,” a soft-serve frozen treat using only juices from fruits and veggies, plus almonds and coconuts. This trifecta (it’s vegan, gluten free & dairy free) is not quite the consistency of frozen yogurts, but it rivals other frozen yogurt stops because of its comparably short ingredient list and sweet distinctive taste.
With 6 flavors, Freeze appeals to all generations: greens and roots (popular among supermoms on the go), citrus and fruits (for the teens and tweens ready for any new edible trend), and chocolate almond and vanilla almond (for sweets loving kids and adults ). Toppings such as homemade granola, shaved coconut, fresh fruits, and nuts can be added. Unlike juicing, you can’t imitate Freeze at home. The only way to satisfy your craving currently is at Stanford Shopping Mall in Palo Alto, where Freeeze began a test run earlier this summer. It’s instant popularity means this chilly treat will be hitting other California stores in late 2014.
If this cold treat doesn’t sound like your cup of nutrients, several new flavors (including simple juices like watermelon and orange) have just been released and we’ve already crowned “Brazil Nut” our new favorite!
Have you tried this new frozen treat or are a fan of the cold pressed? Leave us a comment with your favorite (or least favorite) flavors.