Safely Sparkle

It might be cheeky, with it’s rhinestone case, heart shaped nozzle and names like Hot Mama and Golden Girl, but Blingsting packs a powerful punch. Designed to be carried by women, especially those under 30, Blingsting camouflages a canister of traditional pepper spray, and aims to make self-protection accessible yet fashionable.

IMG_4484Shockingly, one in four women will be sexually assaulted on a college campus, and every two minutes in the US someone is sexually assaulted. While carrying a self-defense product isn’t the only precautions one should take, making the decision to carry Blingsting naturally coincides with an increased awareness of surroundings.

For a milder approach or for the younger set, Blingsting recently debuted a heart-shaped glitter personal “ahh!-larm” which clips easily onto a backpack, keychain or dog leash. Pull the pin and you’ll make an instant scene with the 120 decibel alarm.Screen Shot 2014-10-16 at 10.13.16 AM

We love that Andi Atteberry, 34,  founded the company because her dad continued to bring home cans of dismal-looking pepper spray for her and her mom to carry. Sparked by her love of the bedazzled, she turned her dad’s concern for her safety into a successful business of supplying “super sparkly safety stuff” to increase awareness and help women and girls protect themselves.  Another great example of female entrepreneurship making the world a better place.

*Special thanks to LiveWell teammate Lindsay for sharing what’s on her keychain! We’re ordering them for ourselves and all the girls in our lives stat!

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