It might be cheeky, with it’s rhinestone case, heart shaped nozzle and names like Hot Mama and Golden Girl, but Blingsting packs a powerful punch. Designed to be carried by women, especially those under 30, Blingsting camouflages a canister of traditional pepper spray, and aims to make self-protection accessible yet fashionable.
Shockingly, one in four women will be sexually assaulted on a college campus, and every two minutes in the US someone is sexually assaulted. While carrying a self-defense product isn’t the only precautions one should take, making the decision to carry Blingsting naturally coincides with an increased awareness of surroundings.
For a milder approach or for the younger set, Blingsting recently debuted a heart-shaped glitter personal “ahh!-larm” which clips easily onto a backpack, keychain or dog leash. Pull the pin and you’ll make an instant scene with the 120 decibel alarm.
We love that Andi Atteberry, 34, founded the company because her dad continued to bring home cans of dismal-looking pepper spray for her and her mom to carry. Sparked by her love of the bedazzled, she turned her dad’s concern for her safety into a successful business of supplying “super sparkly safety stuff” to increase awareness and help women and girls protect themselves. Another great example of female entrepreneurship making the world a better place.
*Special thanks to LiveWell teammate Lindsay for sharing what’s on her keychain! We’re ordering them for ourselves and all the girls in our lives stat!